Redesigned UI/UX design
I redesigned all dashboard and report interfaces, introduced a more user-friendly and visually appealing side navigation bar, and revamped the report creation flow for a smoother user experience.
tv insight
Insightful tv performance dashboard.
TV-Insights is a SaaS platform designed to monitor and report the performance of TV channels across the EU.
After joining the project, I enhanced the UI/UX, optimising the experience across a variety of devices, including mobile, tablets, and large display screens. I also led the redesign of the product's branding and implemented it throughout the platform.
The redesigned product received positive feedback from our customers and, as of September 1st, 2024, has been adopted as the official TV currency.
Client
tv insight (Red bull)
Responsibility
UI/UX design
Design system
Timeline
02.2021 - 12.2023
Link
tv insight
Challenge
Redesign the entire web app's UI/UX to deliver more insightful data visualisations and a more intuitive reporting experience.
Live dashboard (Before)
Live dashboard (Redesigned)
Responsiveness in various scenarios
Research shows that over 76% of our users access the platform via mobile and other devices. Beyond that, we also received extensive feedback during user interviews highlighting the need for greater flexibility in different scenarios, for instance, displaying on larger screens and dark mode for better text legibility. Based on these findings, I enhanced the product’s responsiveness. These improvements were well-received by users and significantly boosted overall user satisfaction.
Design system
I developed a design system based on Google’s Material Design guideline, ensuring it was intuitive and easily scalable. The system helps the future in-house designer gets onboard quicker and provides a solid foundation with reusable components that streamlined development.
